{"id":1028604,"date":"2024-05-29T02:41:48","date_gmt":"2024-05-29T06:41:48","guid":{"rendered":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/uncategorized\/google-meta-and-other-tech-giants-aim-to-revive-the-carbon-market-quartz.php"},"modified":"2024-05-29T02:41:48","modified_gmt":"2024-05-29T06:41:48","slug":"google-meta-and-other-tech-giants-aim-to-revive-the-carbon-market-quartz","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/big-tech\/google-meta-and-other-tech-giants-aim-to-revive-the-carbon-market-quartz.php","title":{"rendered":"Google, Meta and other tech giants aim to revive the carbon market &#8211; Quartz"},"content":{"rendered":"<p><p>Graphic: Laura Bratton (Canva)                  <\/p>\n<p>      Four tech giants  Google, Meta, Microsoft, and Salesforce       just created a non-profit committed to investing in the      removal of 20 million tons worth of carbon by 2030.    <\/p>\n<p>                      Starbucks and Workers United are heading back                      to the bargaining table                    <\/p>\n<p>      Thats equal to the carbon removal goals of the state of      California, the companies noted in their announcement of the      project, dubbed the Symbiosis Coalition. But its just a      fraction of the carbon removal that would be required for the      world to reach net-zero emissions.    <\/p>\n<p>      Carbon credits are investments in environmental projects made      by companies as a way to theoretically offset their emissions      and meet their net-zero goals. An analysis from      McKinsey at the end of last year noted that carbon      removal, while obviously less effective than reducing      emissions directly, could play a vital role in reducing      so-called residual emissions since the move away from      fossil fuels wont be enough to stop all pollution. The      report also noted that carbon removal credits would need to      capture between six and 10 gigatons of carbon in order for      the world to meet the net-zero emissions goals outlined by      the Paris Agreement by 2050.    <\/p>\n<p>      Critics      argue that such credits enable businesses to keep      polluting without making needed changes to their corporate      practices. Plus thereve been scandals surrounding the actual      efficacy of such carbon offsets. Case in point:      An investigation      from The Guardian in 2023 found that one of the      biggest carbon credit issuers used by companies such as Shell      and Disney was selling credits that had no benefit to the      climate.    <\/p>\n<p>      Googles carbon credits lead Randy Spook said in a statement      that Symbiosis will address key issues plaguing the carbon      market  one being a lack of adequate funding to bring carbon      removal projects to scale. The coalition will pool demand      from the four large companies and require carbon removal      projects it invests in to meet a set of criteria its      developing, which it has yet to disclose.    <\/p>\n<p>      Well also share our project criteria publicly, helping      other companies to adopt best practices and increase their      confidence in high-quality, nature-based carbon removal      projects, Googles carbon credits lead Randy Spook wrote in      the companys announcement. Spook said Google, Meta,      Microsoft, and Salesforce expect other companies to join the      coalition in the future.    <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Read the original post: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/qz.com\/google-meta-microsoft-salesforce-carbon-1851497191\" title=\"Google, Meta and other tech giants aim to revive the carbon market - Quartz\">Google, Meta and other tech giants aim to revive the carbon market - Quartz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Graphic: Laura Bratton (Canva) Four tech giants Google, Meta, Microsoft, and Salesforce just created a non-profit committed to investing in the removal of 20 million tons worth of carbon by 2030. Starbucks and Workers United are heading back to the bargaining table Thats equal to the carbon removal goals of the state of California, the companies noted in their announcement of the project, dubbed the Symbiosis Coalition <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/big-tech\/google-meta-and-other-tech-giants-aim-to-revive-the-carbon-market-quartz.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[807148],"tags":[],"class_list":["post-1028604","post","type-post","status-publish","format-standard","hentry","category-big-tech"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/1028604"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=1028604"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/1028604\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=1028604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=1028604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=1028604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}