When was the last time you made a bet? With sports betting applications like FanDuel and mobile lottery apps on the market, it has become easier than ever to make a wager with the tap of our fingerprints.<\/p>\n
Last year, the amount of money spent on gambling in the United States hit a record high. Forbes reported that casinos and mobile gaming apps racked up a whopping $54.93 billion in revenue during the first 11 months of 2022 which was up 13.5% from the year prior.<\/p>\n
One of the largest contributors to capital going into gambling in the U.S. is Gen Z, in which a majority of the cohort partakes in gambling more than older generations.<\/p>\n
Its safe to say that the intersection of technology, social media and gambling has indeed created a breeding ground for pursuing community amongst them.<\/p>\n
In fact, Hashtag Sports reported that 53% of the generations bettors gamble as a social interaction, with friends or family, while only 34% of Millennials reported the same act.<\/p>\n
Through online platforms, Gen Z is able to forge friendships to discuss betting decisions and trends. Moreover, media platforms also serve as a place for them to engage with influencers who analyze sports to lay out prediction tips for wagers.<\/p>\n
Whats particularly interesting to me is that social media platforms have become the new casino floors.<\/p>\n
Our generation is known to crave interactive, unique, #Instagram or #TikTokWorthy experiences. Traditional casinos with lingering scents of cigarettes dont necessarily match the Gen Z vibe check.<\/p>\n
However, what has become an interactive entertainment experience to Gen Z is digital wagering, even in the smallest amounts, according to Mark Beal, the author of Engaging Gen Z.<\/p>\n
Technology without a doubt is the catalyst that propelled Gen Zs interest in gambling. Over the COVID-19 pandemic, Gen Z fostered community over platforms Zoom, Instagram Live, Club House and Twitter Spaces.<\/p>\n
There, Gen Z realized there was room to adapt to a hybrid lifestyle in which interactive experiences can be just as engaging online as they would be in-person.<\/p>\n
Keeping it gee, as sports betting continues to legalize nationwide and digital waging continues to grow as a trend, it will be interesting to see the impact Gen Z dollars have on the economy.<\/p>\n
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The Gee Code: Techs Impact on Gen Zs Gambling Habits - YR Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" When was the last time you made a bet? With sports betting applications like FanDuel and mobile lottery apps on the market, it has become easier than ever to make a wager with the tap of our fingerprints Continue reading