Simple truths on nutrition and heating in a microwave

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October 1, 2012 1:00 am

"As the RTE is simpler, I think it helps people to have breakfast more conveniently and takes just a few minutes to get ready. The morning meal is important for our health but a lot of people skip it because they don't have time," she explains.

Compared to fresh-cooked food from cooked-to-order shops that can be found on every corner, Prapaisri says the RTE has an advantage in hygienic material and preparation, if it is from a certified company.

"Sanitation is important for frozen-food quality, and we found street-side cooking shops don't have much concern for the sterilization of their utensils, raw ingredients and cooking process," she said.

However, as minerals and vitamins are easily diluted by washing or any cooking process, the frozen meals have yet to equal fresh meals in keeping their nutritional value.

"What concerns me is people get a high salt intake from this food and saturated fat from the cooking process," she explains.

Last year Thailand joined the five-year salt reducing campaign of the World Health Organisation. The nutritionist said the recommendation for salt intake is not more than 6 grams a day which equals two teaspoons of fish salt - the more common salt form in Thai kitchens.

"It is hard to change our habits because the sodium helps the food taste better. Actually we have a salt substitute substance like potassium, but it's not widely used in Thailand," she says.

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Simple truths on nutrition and heating in a microwave

Danone plans to double domestic nutrition biz in 4 yrs

Danone plans to double domestic nutrition biz in 4 yrs The French firm had acquired the nutrition business of Wockhardt for a consideration of Rs 1,280 crore Press Trust of India / Mumbai Sep 30, 2012, 13:09 IST

French dairy giant Danone, which had acquired the nutrition business of Wockhardt, plans to double the domestic baby and medical nutrition business in three to four years, a top company official has said.

The French firm had acquired the nutrition business of Wockhardt for a consideration of Rs 1,280 crore, paving the way for its entry into the domestic baby and medical nutrition market and the new entity was named Nutricia International.

Danone had earlier this year acquired drug firm Wockhardt's various brands under its nutrition business, including Farex, Protinex, Dexolac and Nusobee, apart from related industrial operations from Carol Info Services based in Punjab.

When asked if the company would launch its global brands in the baby nutrition business here, Marcel said, "We will leverage on the existing brands in the first phase, as we want to leverage the strengths of Wockhardt's brands and understand the market better.

"We will see when it is a good time to bring in new brands. This is a strategic roadmap that takes some time for implementation".

Danone sells its baby nutrition products in 137 countries with a strong presence in the Asia-Pacific region, which accounts for around 40% of its volumes.

Its baby nutrition brands include Milupa, Bledina, Gallia, Aptamil, SGM and Dumex among others.

On the investment side, Marcel remained tight-lipped on the amount, but said the company would be pumping in money to enhance capacity.

"We know factories will be reaching full capacity soon. So we will have to plan the next step of investment. We will invest for sure, but I cannot share the numbers. Our plan is to keep manufacturing here, so we will have to invest in production facilities in the coming years," he said.

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Danone plans to double domestic nutrition biz in 4 yrs

Star Nutrition Adds Peak Performance Products, Inc. to Increase Canadian Distribution

CHICO, CA--(Marketwire - Sep 25, 2012) - Star Nutrition, Inc. ( PINKSHEETS : STAU ), a California-based diversified health and wellness industry firm, has announced the addition of Peak Performance Products, Inc. as its newest Canadian distributor. SportsFleet Ventures, Inc., a current Star Nutrition distributor, recently finalized a partnership with Peak Performance Products, which is one of the most well-known and highly respected distributors in the Canadian sports nutrition industry. These relationships allow consumers to more easily gain access to the highly sought-after Incrediwear products.

"We are so excited about the opportunity to support and grow the Incrediwear brand," says John Stoikus of Peak Performance Products, Inc. "We feel Incrediwear products will be a great addition to our current portfolio as well as our retail partners. It is with great pleasure that Peak Performance Products will now securely distribute Incredisocks, Incredibraces and Incrediwear sports recovery line for our premium retailers in Canada."

Other companies working with Peak Performance Products include Nogii, Dymatize, BPI sports, Organique and numerous other athletic, lifestyle and beauty products.

"Canadian interest in the Incrediwear brand has been rapidly increasing," states Star Nutrition CEO Jackson Corley. "Peak Performance Products' impressive track record speaks volumes to their ability to move quality products. By partnering with Peak and SportsFleet Ventures, we will be able to reach more people and create an even higher demand for our already success lines."

Incrediwear products, including Incredibraces, Incredisocks, Increditec, and Incredisoles, couple proven benefits such as aiding blood flow, thermo regulation, and wicking moisture. These factors allow the body to train harder, train longer and recover faster from workouts while aiding pain relief to injured body parts.

About Star Nutrition, Inc. California-based Star Nutrition is a publicly traded company ( PINKSHEETS : STAU ) that prides itself on providing innovative, over-the-counter health care products. Its mission is to focus on producing products that will enhance the lives and wellness of its customers.

For more information visit Incrediwear.com or BuyIncrediwear.com.

Join the Incrediwear community at Facebook.com/Incrediwear and @Incrediwear.

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Star Nutrition Adds Peak Performance Products, Inc. to Increase Canadian Distribution

Creative Edge Nutrition, Inc. Acquires Sci-Fit and Nature's Science Brands

MADISON HEIGHTS, Mich., Sept. 27, 2012 /PRNewswire/ -- Creative Edge Nutrition, Inc. (FITX), a nutritional supplement company focusing on active lifestyles, announced today details of the completed acquisition of Sci-Fit (www.scifitauthentic.com) and Nature's Science product brands. Sci-Fit and Nature's Science debuted in 1997 and grew to a combined 600 product SKU's sold in the United States and twenty foreign markets. The combined company revenues, at peak, were close to $10M annually.

Sci Fit and the Nature's Science line of products will be showcasing its pre launch at the Mr. Olympia Show in Las Vegas September 27-29. Creative Edge Nutrition, Inc. manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities.

Creative Edge Nutrition, Inc. will provide more details of the acquisition in the future as the Company re-launches these well known brands. Creative Edge Nutrition, Inc. does anticipate the addition of Sci-Fit and Nature's Science brands to positively impact gross revenues starting late in calendar year 2012.

"The acquisition of Sci-Fit and Nature's Science reinforces our strategy of brand/product roll up and consolidation both horizontally and vertically to support Creative Edge Nutrition, Inc.'s aggressive growth plans" said Bill Chaaban, President and CEO of Creative Edge Nutrition, Inc. "We will be showcasing all of our products, including Sci-Fit and Nature's Science, at the Mr. Olympia Show in Las Vegas September 27-29 in booth 281. The Company will continue to aggressively grow and expand our presence in the sports nutrition marketplace through both organic growth and strategic acquisitions."

About Sci-Fit Natures ScienceSci-Fit offers over 600 products to fit every athlete, no matter what the sport or level of competition. While the professionals prefer our products, we also cater to the "enthusiast" who just wants to look and feel his or her best every day. http://www.scifitauthentic.com

About Creative Edge Nutrition, Inc.Creative Edge Nutrition is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. http://www.cenergynutrition.com/ and http://www.facebook.com/pages/Creative-Edge-Nutrition-Inc/115224738609211

Safe Harbor Notice

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

Contact: Paul Thomas (313) 655-1669 Email: Info@cenergynutrition.com

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Eunuchs May Hold Key to Longevity

Call it making the best of a potentially bad situation. Eunuchs -- castrated men -- live nearly 20 years longer than other men, a new study has found.

The study of over 80 eunuchs from the Chosun Dynasty, which ruled in Korea from 1392 to 1897, looked at the world's only known record of eunuchs' lives and compared them to genealogical records of other men of similar social rank. The researchers cross-checked their results with other royal records.

They found that the average lifespan of a Korean eunuch was about 70 years, 14 to 19 years higher than non-castrated men of similar social standing.

Three of the 81 eunuchs lived to be over 100 years old. The researchers calculated that the rate of centenarians among this group of eunuchs was at least 130 times higher than the current rate in developed countries.

"Our study supports the idea that male sex hormones decrease the lifespan of men," said the lead author of the study, Kyung-Jin Min, an associate professor in the Department of Biological Sciences at Inha University in Inchon, South Korea.

This study does not prove that castration directly increases human longevity, said S. Jay Olshansky, a professor of public health at the University of Illinois in Chicago, who studies longevity but was not involved with the study. "It may not have anything to do with being eunuchs," he said, adding that this study did not adjust for lifestyle factors like diet, exercise, and stress.

Previous studies have shown that castration -- which removes the source of male sex hormones -- increases lifespan in animals. But studies in humans haven't been conclusive. One past study found that castrati singers did not live significantly longer than non-castrated singers. Another study has shown that castration increased longevity by 14 years in mentally disabled, institutionalized men. That increase in lifespan is similar to the findings in the Korean eunuch study.

Women reach the age of 110 ten times more often than men, said Dr. L. Stephen Coles, a co-founder of the Los Angeles Gerontology Research Group, who was not involved with the study. In a research group of 67 confirmed centenarians, he said, only three are men.

There may be several reasons for a sex difference in lifespan, experts said.

Females may have an advantage in longevity because they have a back-up X chromosome, Coles said. A women's body is a mixture of cells, half containing an active X chromosome from her mother and the other half from her father, he said. If there is a defect on one X chromosome, half of her cells will be unaffected.

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Eunuchs May Hold Key to Longevity

Celebrating longevity: the shape of the future

Celebrating longevity: the shape of the future

The International Day of Older Persons next Monday (1 October) is a chance to consider the benefits our society gains from people living longer, says Senior Citizens Minister Jo Goodhew.

The day, which is dedicated to the celebration of older people throughout New Zealand and the rest of the world, will feature a wide range of events, including intergenerational activities and events focusing on positive ageing.

Nationally, the celebrations have already begun. There is a huge range of exciting things happening to recognise the valuable contribution older people make to our lives, our neighbourhoods, our workplaces and our communities said Mrs Goodhew.

This years international theme is Longevity: Shaping the Future. New Zealanders are living longer and healthier and it is important for individuals, employers, service providers and the Government to think about the implications and opportunities increased longevity brings. Planning is key take a minute or two to think about what you want your future to look like.

Our attitudes about ageing need to change because older New Zealanders are changing. Older Kiwis are a diverse group the majority are looking to keep active and enjoy life you only need to look at the number of older people still competing in sports events like New Zealands coast-to-coast. Older people keep volunteer organisations afloat and contribute to our communities in many ways.

By valuing and using the skills, knowledge and experience of older people, by caring for those who need it in a respectful manner, we will continue to build a great country to live in.

I encourage you to find out what is happening in your area and join me in celebrating older people. I will be attending events around the country from Christchurch to Whangarei during the week.

ends

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Celebrating longevity: the shape of the future

Donvale centenarian reveals secret to longevity

CENTENARIAN Mil Mears is quick to reveal his secret to longevity - keep away from wild women.

His answer was accompanied with much laughter and it appears that a sense of irony has also enabled Mr Mears to weather the many ups and downs that 100 years of living brings.

He lost his beloved wife, Lesley, to cancer in 1988 after more than 40 years of marriage.

The couple had three children: Margaret, who was killed in a car accident as a 19-year-old newlywed; Geoff, who succumbed to cancer, aged 50, in 1995; and Ray who lives near Bendigo. There are also four grandchildren and two great-grandchildren.

The family will celebrate Mr Mears' October 9 milestone birthday with a private party, while Donvale Retirement Village, where he has been resident for the past 20 years, will hold a luncheon in his honour.

Mr Mears has also accepted an invitation to attend a Seniors Week function at Parliament House where he will continue celebrations "with other ancients''.

"I'm half worn out already,'' Mr Mears said.

"I just want a good feed and I'm happy.''

Mr Mears has always looked after his health. He smoked his first and last cigarette as a 14 year-old school boy in India, and he doesn't like wine or beer.

Horace Milsom Frederick Mears was the third of five children born to missionary parents working in India.

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Donvale centenarian reveals secret to longevity

DNA testing facility in Pune to speed up cases in Mumbai

Mumbai, Oct. 1 -- The forensic lab in Pune will soon have DNA testing facilities and share the workload of the Kalina FSL, speeding up cases delayed by over 2,000 pending DNA test reports.

Currently, the forensic science laboratories at Kalina and Nagpur handle DNA testing for all crimes in Maharashtra. The DNA testing facility will be set up in Pune FSL by December and tackle samples found at crime scenes in Pune and nine surrounding districts. These were earlier sent to the Kalina lab. Being spared this workload will help the Kalina FSL work through over 2,000 samples it is yet to test. Some of these samples have remained untested for years.

Setting up the facility will cost the state about Rs. 1-3 crore, according to state FSL director Dr MK Malve. "We have got approval for setting up a DNA testing facility at the Pune FSL as well. Currently, only our forensic labs in Mumbai and Nagpur have facilities for testing DNA," he said.

The DNA testing facility at Pune will also cater to nine districts around Pune. "Most of these districts would send DNA samples to the Mumbai FSL for testing. The Mumbai FSL finds it hard to cope with the rising number of DNA samples from cases in Mumbai alone. The samples sent from other districts only added to the workload," said an official from Mumbai FSL.

"It should help reduce the Mumbai FSL's DNA testing workload by at least 25%," Malve said. Currently, the Nagpur FSL tackles samples from districts in eastern Maharashtra, while the rest of the districts send samples to Kalina FSL.

Several case probes have been seriously delayed because of the FSL's backlog, including investigation into the three cases of minors raped and murdered in Colaba and Cuffe Parade last year.

Published by HT Syndication with permission from Hindustan Times.

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DNA testing facility in Pune to speed up cases in Mumbai

Posted in DNA

DNA testing has its limits

General news

DNA testing, often a difficult process, can help identify who was the victim was in a murder cause, but other evidence is needed to convict the murderer as is becoming clear in the case where a police doctor is the main suspect.

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Pol Lt Gen Jaramporn Suramanee explains the procedures used in testing for DNA in bone samples that have been buried for a long time. WASSAYOS NGAMKHAM

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Identifying three corpses dug up at Phetchaburi site a painstaking task

Wassayos Ngamkham

Pol Lt Gen Jaramporn Suramanee. WASSAYOS NGAMKHAM

While murder suspect Supat Laohawattana has been arrested in connection with the disappearance of a couple in Phetchaburi, the case remains shrouded in mystery.

Police investigators are gathering forensic evidence to establish the identity of three skeletons dug up from the suspect's pineapple orchard in Phetchaburi. They're also putting pieces of evidence together to see if their deaths were connected to him.

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DNA testing has its limits

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DNA evidence exonerates 300th prisoner nationwide

A Louisiana man has been released from death row, becoming the 300th prisoner nationwide to be freed after DNA evidence showed he was innocent.

Of those 300 prisoners, 18 had been on death row, according to lawyers from the New York-based Innocence Project.

"It feels good. I'm still processing it," said Damon Thibodeaux, 38, when reached by phone in New Orleans.

A Jefferson Parish judge overturned his murder conviction Friday and ordered Thibodeaux released after 16 years in prison, 15 on death row. The decision was one of several recent exonerations across the country.

Last Monday, John Edward Smith was released from a Los Angeles jail nearly two decades after he was wrongfully imprisoned in connection with a gang-related shooting. In August, Chicago prosecutors moved to dismiss murder charges against Alprentiss Nash 17 years after he was convicted of a murder that recent DNA tests indicated he didn't commit. Earlier that month in Texas, David Lee Wiggins was freed after DNA tests cleared him of a rape for which he had served 24 years.

Thibodeaux, a deckhand, was convicted in 1997 and sentenced to death after he confessed to the July 19, 1996, rape and murder of his 14-year-old step-cousin, Crystal Champagne, in Westwego, a dozen miles southwest of New Orleans.

The girl was last seen alive by her family when she left their Westwego apartment to go to a nearby Winn-Dixie grocery store. When she failed to return, her parents alerted police and a search ensued.

Her body was discovered the next evening under a bridge, her pants pulled down, a wire ligature around her neck; she appeared to have been strangled. That night, detectives began interrogating potential witnesses, including Thibodeaux.

After a lengthy interrogation, Thibodeaux confessed to raping and murdering Crystal, a confession that became the primary basis for his conviction in October 1997.

He unsuccessfully appealed his conviction in 1999, arguing that he was coerced into giving a false, unrecorded confession after being interrogated for nine hours by Jefferson Parish sheriff's investigators. He also said that there was insufficient evidence to convict him and that he did not receive a fair trial.

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DNA evidence exonerates 300th prisoner nationwide

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Research and Markets: Applied Statistics for Network Biology: Quantitative and Network Biology (VCH)

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/xwcbjb/applied) has announced the addition of John Wiley and Sons Ltd's new book "Applied Statistics for Network Biology. Quantitative and Network Biology (VCH)" to their offering.

This book introduces a number of cutting edge statistical methods which can be used for the analysis of genomic, proteomic and metabolomic data sets. In particular in the field of systems biology, researchers are trying to analyze asmuch data as possible in a given biological system (such as a cell or an organ). The appropriate statistical evaluation of these large scale data is critical for the correct interpretation and different experimental approaches require different approaches for the statistical analysis of these data. This book is written by biostatisticians and mathematicians but aimed at experimental researcher as well as computational biologists who often lack an appropriate background in statistical analysis.

Key Topics Covered:

MODELING, SIMULATION AND MEANING OF GENE NETWORKS.

Network Analysis to Interpret Complex Phenotypes

Stochastic Modelling of Regulatory Networks

Modeling eQTL in Multiple Populations

INFERENCE OF GENE NETWORKS.

Transcriptional Network Inference based on Information Theory

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Research and Markets: Applied Statistics for Network Biology: Quantitative and Network Biology (VCH)

The Biology Of Birds Of Prey

Copyright 2012 National Public Radio. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

IRA FLATOW, HOST:

Up next, the biology of raptors, moving from giant animals to the birds, we're going to talk about here in Boise. Just outside of town is the Snake River Birds of Prey National Conservation Area. And that park has one of the highest concentrations of nesting raptors in the world, more than 20 different birds of prey, including golden eagles, red-tailed hawks, screech owls.

They all nest in or migrate around the area, and all that raptor activity has caused another migration. Lots of biologists have flocked to the area to study the birds. Boise State University is one of the only places where you can earn a master's degree in raptor biology. If you're listening and you want to become a master's in raptor biology, this is the place.

But why is it that the raptors like this place so much? And maybe my next guest knows. Maybe they do. Mark Fuller is research wildlife biologist for the U.S. Geological Survey. He's also director of the Raptor Research Center at Boise State University. And Julie Heath is associate professor of biological sciences at Boise State. Welcome to SCIENCE FRIDAY, both of you.

JULIE HEATH: Thank you.

FLATOW: Well, let me ask that question, whoever wants to answer: Why do the raptors love it here so much? Mark, you want to take that up?

MARK FULLER: Sure. Well, the area has two features that are very important to support the high densities. One, mostly due to the cliffs of the Snake River Canyon, there are many, many places for these birds to nest and be out of each other's way. And then on the adjacent plains of the Snake River Plain country, there's lots of vegetation and - prey and vegetation for them to eat and raise their young.

FLATOW: And what is the definition of a raptor?

FULLER: Well, in North America, when we talk about raptors, we- usually are referring to hawks, owls, eagles, falcons, vultures. In Europe, sometimes they separate owls out from raptors.

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Research and Markets: Yeast. Molecular and Cell Biology

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/7fzhr8/yeast_molecular) has announced the addition of John Wiley and Sons Ltd's new book "Yeast. Molecular and Cell Biology" to their offering.

Finally, a stand-alone, all-inclusive textbook on yeast biology.

Based on the feedback resulting from his highly successful monograph, Horst Feldmann has totally rewritten the contents to produce a comprehensive textbook on the topic. The scope has been widened, with almost double the content so as to include all aspects of yeast biology, from genetics via cell biology right up to biotechnology applications.

The cell and molecular biology sections have been vastly expanded, while information on other yeast species has been added, with contributions from additional authors. Naturally, the illustrations are in full color throughout, and the book is backed by a complimentary website.

The resulting textbook caters to the needs of an increasing number of students in biomedical research, cell and molecular biology, microbiology and biotechnology who end up using yeast as an important tool or model organism.

For more information visit http://www.researchandmarkets.com/research/7fzhr8/yeast_molecular

Source: John Wiley and Sons Ltd

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WFHS teacher named state's top in biology

When the National Association of Biology Teachers scoured Texas for the best biology teacher they could find, they chose Wichita Falls High School teacher Dan Patrick.

Patrick was named the 2012 recipient of the Outstanding Biology Teacher Award for Texas, an honor that is bestowed by the National Association on one top biology teacher in every state.

"It's actually a committee of biology teachers that chooses the winner," Patrick said.

That made the honor a vote of confidence from his peers, he said.

Patrick said his increased involvement in teacher training throughout the state had caused him to become acquainted with a large following of biology teachers in the state and elsewhere.

This is Patrick's 30th year of teaching biology, all of them at WFHS.

"We teach a lot different now on DNA and those kinds of topics. We teach a lot more depth than at the beginning because we know so much more," he said. "I love biology. I've worked to keep abreast of what's going on in the field so I can teach the kids some new stuff."

When he trains teachers as he does increasingly these days he stresses that they must become experts in their subject.

"In education classes they learn so much about technique. They sometimes forget they have to be an expert. I stress that you've got to like your subject enough to really continue to learn it."

Such expertise will be required as the state ramps up the rigor in science and other core subjects.

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WFHS teacher named state's top in biology

So You Want to Write a Book?

To a working scientist, the idea of writing a book can seem daunting. Is it possible to squeeze in writing on top of the research, teaching, and administrative responsibilities that already fill up the day? But many scientists can, and do, author books, whether they be textbooks, nonfiction for a general audience, or other literary departures from the usual grant proposals, research manuscripts, and review articles.

Its infinitely more work than you think, and its also much more satisfying, says Anne Houtman, a behavioral ecologist and head of the School of Life Sciences at the Rochester Institute of Technology, who co-authored the textbook Environmental Science for a Changing World. Ive published a lot of papers, but theres something different about holding a book in your hand, she adds.

Sometimes books come out of teaching a course for which there is no suitable textbook. Or maybe theres something youve always been curious about that you want to explore more deeply than your own research allows. I wrote about the mystery of altruism, says Oren Harman, chair of the Graduate Program in Science, Technology and Society at Bar-Ilan University in Israel, and the author of The Price of Altruism: George Price and the Search for the Origins of Kindness (which won a Los Angeles Times Book Prize for the best science book of 2010 and was featured in The Scientist, September 2011). This is an issue I had been thinking about since I was a kid, he says. I found that kind of passion to be a great way to embark upon a writing project.

The Scientist spoke with researchers turned authors, science journalists, book publishers, and even the editors who hold significant sway over the book youll end up writing. Heres what they had to say.

Wait for tenure For the purposes of a tenure committee, books are not considered peer-reviewed publications. Even though textbooks are often more peer-reviewed than anything youll ever write again in your life, Houtman saysevery single chapter is reviewed by a dozen academics, in addition to editorsthe work is not considered peer-reviewed, and therefore doesnt count toward tenure at most institutions.

Plus, adds Michael G. Fisher, executive editor for science and medicine at Harvard University Press, writing a book takes up so much time, people will wonder why you arent doing research.

Start small If youre interested in writing for a more general audience, one way to test the waters is to write shorter pieces, such as essays for The Chronicle of Higher Education (or The Scientist), op-eds for newspapers, or even book reviews for journals. Its a way to kind of exercise those muscles, says University of Minnesota evolutionary biologist Marlene Zuk, the author of several popular science books, most recently Sex on Six Legs: Lessons on Life, Love, and Language from the Insect World, from which she adapted an essay for the January 2012 issue of The Scientist. You should know that you like doing that kind of writing, and you should be able to do it in a way that people are going to find interesting.

Those interested in writing textbooks can also start small by writing individual chapters in edited books, adds Harvey Pough of the Rochester Institute of Technology, who has written several higher-level textbooks, including Vertebrate Life, the most widely used textbook for vertebrate zoology courses.

Prepare for endless edits If youre thinking about writing a textbook, keep in mind that it may never really be finished. Many textbooks, especially at the introductory level, require regular updating. Most biology textbooks are on a 3-year cycle, Houtman says. Thats good and thats bad. On the one hand, if it does well and you keep doing editions, then you have a revenue stream for a really long time. . . . This can be your retirement, she says. But that also means that as soon as you put it to press, its time to start preparing for the next edition.

Read You should read not only how-to tomes, but books that exemplify your intended genre. This is particularly true if you want to write for a general audience, says Zuk, who is often surprised to find colleagues who are interested in writing a popular book, but have not read any. Why would I have read them? Zuk recalls people asking. Im not part of that popular audience. But to get a feel for what a general audience likes, you have to become a part of it.

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So You Want to Write a Book?

Research and Markets: Encyclopedia of the Human Brain, Four-Volume Set

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/bfkv4d/encyclopedia_of) has announced the addition of Elsevier Science and Technology's new report "Encyclopedia of the Human Brain, Four-Volume Set" to their offering.

In the past decade, enormous strides have been made in understanding the human brain. The advent of sophisticated new imaging techniques (e.g. PET, MRI, MEG, etc.) and new behavioral testing procedures have revolutionized our understanding of the brain, and we now know more about the anatomy, functions, and development of this organ than ever before. However, much of this knowledge is scattered across scientific journals and books in a diverse group of specialties: psychology, neuroscience, medicine, etc. The Encyclopedia of the Human Brain places all information in a single source and contains clearly written summaries on what is known of the human brain.

Covering anatomy, physiology, neuropsychology, clinical neurology, neuropharmacology, evolutionary biology, genetics, and behavioral science, this four-volume encyclopedia contains over 200 peer reviewed signed articles from experts around the world. The Encyclopedia articles range in size from 5-30 printed pages each, and contain a definition paragraph, glossary, outline, and suggested readings, in addition to the body of the article. Lavishly illustrated, the Encyclopedia includes over 1000 figures, many in full color. Managing both breadth and depth, the Encyclopedia is a must-have reference work for life science libraries and researchers investigating the human brain.

Author:

Vilanayur Ramachandran is Director of the Center for Brain and Cognition and professor of neuroscience and psychology at the University of California, San Diego. He is additionally an adjunct professor of biology at the Salk Institute.

Dr. Ramachandran obtained an MD from Stanley Medical College and PhD from Trinity College at the University of Cambridge, where he was elected a senior Rouse Ball Scholar.

He has received many honors and awards including a fellowship from All Souls College, Oxford, an honorary doctorate from Connecticut College, a Gold Medal from the Australian National University, and the Ariens Kappers Medal from the Royal Nederlands Academy of Sciences for landmark contributions in neuroscience.

For more information visit http://www.researchandmarkets.com/research/bfkv4d/encyclopedia_of

Source: Elsevier Science and Technology

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Research and Markets: Encyclopedia of the Human Brain, Four-Volume Set

AccentCare Selects PeopleAnswers for Pre-Employment Screening

PeopleAnswers HR Solution to Help Hire Right Employees to Support Growth and Continue Quality In-Home Health Care

DALLAS--(BUSINESS WIRE)--PeopleAnswers and AccentCare, Inc., one of the nations largest home health care companies, today announced a new software licensing agreement. AccentCare will use PeopleAnswers HR solution for pre-employment selection to help identify and hire its sales and clinical management team across the companys 10-state service area.

Demand continues to rise for in-home health care services, a trend that fuels our rapid growth but never distracts us from our goal to provide patients, clients and their families with compassionate, quality care

Demand continues to rise for in-home health care services, a trend that fuels our rapid growth but never distracts us from our goal to provide patients, clients and their families with compassionate, quality care, said Chris Knipp, senior vice president and chief human resources officer, AccentCare. PeopleAnswers combines behavioral science with technology to create a sophisticated yet easy-to-use tool to help us identify high-caliber candidates for these critical roles who will fit our service-oriented culture and potentially advance within the company.

AccentCare will initially use PeopleAnswers employee assessment software to identify, select and hire sales, account management and clinician leadership personnel nationwide, roles critical to the companys success. To help select the best candidate matches, PeopleAnswers will identify the Behavioral DNA of existing employees in these roles to create customized, behaviorally based Performance Profiles. Hiring managers will use PeopleAnswers as a guide for interview content, onboarding, employee development and succession planning. PeopleAnswers will integrate with the applicant tracking system AccentCare currently uses to create a seamless recruitment process.

While the home health care industry readies itself for significant growth and change, AccentCare is preparing to succeed by ensuring it has the right staff on board, said Gabriel Goncalves, CEO and president, PeopleAnswers. The PeopleAnswers team has developed a patented, science-based HR solution proven to help managers hire the right candidates to enhance care while also improving employee retention.

About AccentCare

AccentCare, Inc., headquartered in Dallas, Texas, is one of the nations leaders in home health care services. Nearly 20,000 highly trained, dedicated professional caregivers provide comprehensive services that range from personal, non-medical care to skilled nursing, rehabilitation and hospice. AccentCare has over 125 locations in Arizona, California, Colorado, Georgia, New York, Ohio, Oregon, Tennessee, Texas and Washington.

About PeopleAnswers

PeopleAnswers, voted one of Dallas best places to work, provides patented next-generation, web-based talent assessment systems to help maximize the quality of every hire, reduce turnover and streamline the selection process. Clients are from multiple industries including financial services, healthcare, hospitality, property management and retail. For more information, please visit http://www.PeopleAnswers.com and http://blog.PeopleAnswers.com/.

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AccentCare Selects PeopleAnswers for Pre-Employment Screening

Behavioral expert exploits tactics used by retailers, aids readers in becoming smart shoppers

(PR NewsChannel) / September 27, 2012 / LONDON

"Supermarket Shoppology" will help readers see through retail sales tricks and become a smarter shopper

Unpacking the bags from a trip to the supermarket can be a frightening reminder of exactly how much was just spent. According to Phillip Adcock, a behavioral expert with more than three decades of human analysis, supermarket bills are topped only by mortgages. His new book will help readers to become smart shoppers and cut down on the grocery bill without cutting down on the groceries.

Wanting to help people become smart shoppers based on innate scientific principles, Adcock has written Supermarket Shoppology: The Science of Supermarket Shopping, and a Strategy to Spend Less and Get More. The insight the book offers provides an insiders guide to the methods supermarkets use to influence shoppers, coupled with a logical method to retain control of the desire to spend by offering tips on how to save money.

The influence that stores have engineered results in the average household spending more in the supermarket than on anything else, except the mortgage, said Adcock.

Adcock feels that Supermarket Shoppology could become a Bible for those who are quick to throw the contents of every shelf into their shopping cart. The book aims to explain what techniques the supermarkets use to influence even the most discerning shopper. It also offers sound techniques and strategies on how to save money by spending less and getting more, avoiding buyers remorse and spending more wisely.

Human evolution has a powerful effect on how we shop. In the book I explore the basis of our evolutionary development while explaining how it still drives us to the checkouts with full carts Adcock adds.

The explanation is followed by a logical and practical step-by-step approach to becoming smart shoppers, and becoming able to make more calculated decisions and ultimately develop into a wiser shopper with hard earned cash.

Readers will also be treated to an interesting insight into the process from the retailers end. With billions spent every year on marketing, advertising and research, all aimed at influencing the captive in-store audience, Adcock delivers advice for taking back control and not succumbing to the every wish of consumer engineers.

Put simply, Supermarket Shoppology aims to bring the fast-buying supermarket-a-holic back to their senses; turning them into more considerable shoppers with more money left in the bank and more in their kitchen cupboards Adcock concludes.

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Behavioral expert exploits tactics used by retailers, aids readers in becoming smart shoppers

MicroMass Launches Health Behavior Group to Help Life Science Companies Improve Patient Health Outcomes

CARY, N.C., Sept. 25, 2012 /PRNewswire/ --Leveraging 18 years of experience in studying and shaping human health behavior, MicroMass Communications has formed a new consulting practice to help life science companies meet the growing demand for patient-centricity, an approach that drives positive patient experiences and outcomes, both of which are critical areas of focus in the new healthcare environment.

The new division, the MicroMass Health Behavior Group (www.micromasshbg.com), specializes in identifying ways of motivating patients and other audiences to adopt behaviors that lead to better health outcomes. Behavioral science has always been central to MicroMass campaigns for full-service clients, but the newly formed Health Behavior Group will now provide consulting services, giving pharmaceutical companies greater access to the agency's unrivaled behavioral expertise.

"With patient-centricity affecting the entire healthcare sector, we developed a more robust agency model to help marketers arrive at effective business solutions," said Alyson Connor, MicroMass partner and senior vice president of strategic and behavioral sciences. "Many healthcare marketers seek patient insights and strategic counseling for specific campaigns, while others seek insights and counseling to drive their broader marketing efforts." She says the MicroMass Health Behavior Group is structured to meet both kinds of needs, leveraging the agency's extensive experience and intellectual property on human health behavior to help marketers better understand and shape customer behaviors.

Jessica Brueggeman to Lead New GroupJessica Brueggeman, a 12-year veteran of MicroMass, has been appointed to lead the new practice. As vice president, Health Behavior Group, she will oversee the agency's staff of behaviorists to deliver evidence-based business strategies that can be applied across multiple audiences, including patients, healthcare providers, caregivers and payers.

"We're seeing tremendous interest from clients and prospects in crafting a truly patient-centric approach to marketing," she said, noting that the future success of pharma companies will depend on how well they function as agents of behavioral change.

"As pharma shifts its focus from products to health outcomes, it's essential to understand what motivates patients to take appropriate actions regarding their health," she said. "Formalizing MicroMass's behavioral services into a dedicated consulting group gives us the opportunity to partner with clients to help them build new capabilities in behavior change."

Formerly director of behavioral services at MicroMass, Brueggeman brings extensive experience in behavioral science, public health, nursing and pharmaceutical marketing to her new role. She has worked in a wide range of therapeutic areas, including metabolic diseases, respiratory diseases, oncology, neurology and nephrology. She has also conducted research and written articles on a variety of health-behavior topics, including the MicroMass Metabolic Mindset study and an independent MicroMass analysis of patient support programs in 13 chronic diseases.

Brueggeman earned a Master of Public Health from the University of North Carolina at Greensboro and a Bachelor of Science in nursing from the University of North Carolina at Chapel Hill.

About MicroMass Communications, Inc.MicroMass is a healthcare marketing agency specializing in digital, relationship marketing, and non-personal promotion. The company's unique expertise in human health behavior allows for the creation of highly effective solutions for patients and healthcare providers. Building off a foundation in behavioral science, MicroMass translates academic rigor into practical marketing solutions. Founded in 1994 and headquartered in Cary, N.C., MicroMass has created award-winning programs for some of the most respected names in the life sciences. For more information, visit http://www.micromass.com.

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MicroMass Launches Health Behavior Group to Help Life Science Companies Improve Patient Health Outcomes