Ireland, home of adventure capitalism

Ireland has proven to be a major hit, with some of the biggest adventure travel specialists in the world heaping praise on the country.

This week saw Killarney in Co Kerry host the prestigious Adventure Travel World Summit a gathering of the biggest names in the travel industry.

Some 700 delegates kayaked, climbed and cycled around many of the best outdoors venues in Ireland with many tweeting and posting images of their travels all over the world.

Its the first time the event has been held in Ireland and promises to be a huge boost to Irelands growing adventure travel market.

Filte Ireland estimates that the direct economic impact from hosting the summit would be in the region of 1m, along with the significant marketing, industry education and global networking value it will also provide.

The global world adventure travel market is estimated to be worth almost $90bn and around 852m here in Ireland.

Nathan Borchelt, senior product manager for travel and adventure with National Geographic, said Ireland was moving beyond the clichs of pubs and friendly people.

No matter how much time Ive spent in Ireland, its clear that its not enough, said Nathan.

The country exceeds every known clich the pubs and the rolling hills and the kind-hearted people and the Guinness.

But, as a landscape for adventure, it feels like Ireland is defining a whole new part to its already-rich persona.

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Ireland, home of adventure capitalism

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