FULLERTON, Calif.–(BUSINESS WIRE)–

HipGeo and Rough Guides are proud to announce the Rough Guide Trip Lens app for iPad and iPhone is now available and free to download from the App Store. Now, for the first time, users can transform a collection of individual iPhone photos and text into a creative narrative of travel adventures under the respected Rough Guide brand.

Rough Guide Trip Lens presents the newest way to document and share travel adventures. The jointly developed Rough Guide Trip Lens app uses unique location-based technology to pinpoint the users location, helping travellers connect with family and friends back home and record their journey as it happens; transforming photos and text into a creative narrative of their travel adventures.

Travellers can post photos and text from anywhere in the world, and watch their travels unfold on a map at each destination, creating a continuous and cohesive story of their journey. Locations and photos can also be shared instantly in the app via Facebook and Twitter, and link to a website that compiles all the photos from the journey into a personalized blog for friends and family to see.

Travellers can find inspiration from the adventures of other users, instantly becoming part of a community of other travellers who are sharing their experiences, and, if no WiFi is available, all posts are saved and automatically uploaded once connected.

Rich Rygg, co-founder of HipGeo said: Combining the travel know-how of Rough Guides with a custom version of our app means that whether people are memorializing adventures locally or from far away, theyre telling continuous and cohesive stories about their adventures in a way never before possible. Everyone wants to capture and share memories about the coolest places on the planet and this is the ultimate way to share those journeys virtually.

Peter Buckley, Digital Publisher for Rough Guides said: We know that travellers want to capture and share their experiences in the easiest way possible while theyre on the go. This is therefore the ultimate travellers app, allowing them to do that whilst instantly connecting them to a community of like-minded travellers who are also seeking exciting adventures.

About Rough Guides

Rough Guides is a leading travel content provider with more than 700 travel guides, gift-books, reference titles, maps, phrasebooks, bespoke custom publishing guides and digital products, including eBooks and mobile applications. Start your journey at www.roughguides.com and whatever you do, Make The Most Of Your Time On Earth

About HipGeo

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