02-08-2011 11:13 This video summarizes the key messages of my 2009 book “Friction is fiction” (free PDF: free PDF at The bottom line is that in a networked and digital society we can no longer merely rely on FRICTION ie planned hurdles and carefully placed obstactles to enforce payments or otherwise get paid for something. Most traditional friction points – whether in media / content, communications / marketing or business and commerce – can now be easily bypassed (see free music streaming vs itunes, Youtube / Netflix vs cable-tv, whatsapp vs sms etc), and this trend will only accelerate. Continue reading →