PHILADELPHIA, July 27, 2012 (GLOBE NEWSWIRE) — Independence Blue Cross (IBC) today introduces a new brand position and advertising campaign that highlights the benefits of a better coordinated health care system that places members’ health and wellness at the center of everything the company does. IBC is leading the transformation of health care in southeastern Pennsylvania by delivering access to high-quality patient care and lowering costs for consumers — truly changing the game. The compelling new advertising campaign debuts July 27 during the opening ceremonies of the 2012 Olympic Games on NBC, and launches a new tagline, “Changing the game.” “As the region’s number one health insurer, Independence Blue Cross is uniquely positioned to drive improvement in the quality of care Continue reading →