PH still a prime market for Aussie red meat

Thriving food services and a shift to a more protein-based diet contribute to the high demand for Australian red meat in the Philippines

MANILA, Philippines Australia, the largest exporter of red meat to the country, sees the Philippines as a prominent market in Southeast Asia despite an anticipated slowdown in global exports of Australian red meat this year as farmers rebuild their herd.

The thriving food service scene in the Philippines and the shift to a more protein-based, rather than a starch-based, diet as purchasing power rises, are expected to keep demand high, the Meat and Livestock Australia (MLA) said in a news briefing Thursday, February 12.

The MLA is an organization that provides marketing and research and development services for Australia's cattle, sheep, and goat producers

The enforcement of the ASEAN-Australia-New Zealand Free Trade Agreement (AANZFTA) in 2015 that eventually lowered to zero tariffs on beef and lamb exports is also contributing to sustained high demand for Australian red meat in the country.

Fast urbanization and expansion of the financially-empowered middle class is also fueling protein consumption, MLA noted.

High demand for red meat

More local restaurants are now offering a wide range of meat options, taking advantage of Australias capacity to supply red meat for every type of requirement from restaurant grade cuts, to hamburger patties and corned beef for manufacturing companies, MLA country manager Peter Paul Perez said.

Although price remains a main consideration for Filipinos, consumers are also placing emphasis on quality. Perez noted that Australian beef is well known from its traceability traits. Traceability is an instrument to assure food quality, particularly safety, in agri-food chains worldwide.

The industry also remains free from animal diseases.

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PH still a prime market for Aussie red meat

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