One of the coolest things that we get to do as a company is support the growing and thriving community of technology entrepreneurs.

Programs like provide us with the perfect opportunity to directly plug into some of the best and brightest tech talent anywhere in the world. As the number one startup accelerator in the world, TechStars receives applications from thousands of companies each year, and they only select the best of the best to be members of the program. Member companies receive perks like top-notch mentorship, free hosting, funding and the chance to present their products to venture capitalists and angel investors at the end of the program.

Several SoftLayer executives serve as mentors for TechStars, which allows us to share some of the knowledge (and some of the mistakes) we’ve gathered along the way. In fact, the inaugural class of the new TechStars Cloud in San Antonio will have access to SoftLayer’s CSO George Karidis, our CTO Duke Skarda and me as . Not too long ago, SoftLayer was a startup, too — just a bunch of guys with a great vision, a few credit cards, and not much more. We understand how important it is to get good help and advice from others who have traveled the road before.

That’s why we created the SoftLayer Startup Program. Companies in our program receive more than just advice, best practices and industry insight from us; we also provide tangible resources. Every selected company gets a free year of hosting with SoftLayer. This includes:

• A $1,000 per month credit for dedicated hosting, cloud hosting, or any kind of hybrid hosting setup
• Advanced infrastructure help and advice
• A dedicated Senior Account Representative
• Marketing support

The selection process for the SoftLayer Startup Program is pretty competitive as well, but because Tech Stars member companies had to beat the odds to get into that program, they are granted automatic admission to our program. Several of the companies who’ve gone through TechStars and through the SoftLayer Startup Program have become loyal customers, and you can see many of them in our , where we spotlight innovative ways members of the SoftLayer community are building their businesses on our platform.

Calling All Startups!

If you’re involved in a startup right now, and you’re looking to get the help you deserve, , and I’ll help you get your application submitted for the SoftLayer Startup Program. If you’re focused on Cloud Infrastructure or Cloud Tools development, you have an even bigger opportunity: Priority-consideration applications for the inaugural class of TechStars Cloud are due October 21. The first class will run in San Antonio Texas from January through April of 2012. If you need just a bit more time to apply, the final application deadline is November 2. Head over to to get more information and to apply to join the latest, greatest edition of TechStars … And you get guaranteed admission into our program where you’ll enjoy all of the SoftLayer-specific benefits above!

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P.S. If you want some insight into what it’s like to work in a technology incubator, we recommend the on BloombergTV that has documented the ups and downs of a few of the participants in .

(1) TechStars
URL: http://www.techstars.com/
(2) Mentors
URL: http://www.techstars.com/program/mentors/#Cloud
(3) Technology Partners Marketplace
URL: https://www.softlayer.com/marketplace
(4) email me
URL: mailto:startups@softlayer.com
(5) TechStars Cloud
URL: http://www.techstars.com/cloud/
(6) @Teknowlogist
URL: http://twitter.com/Teknowlogist
(7) TechStars series
URL: http://www.bloomberg.com/tv/shows/techstars/
(8) TechStars New York
URL: http://www.techstars.com/program/locations/nyc/