U2 album: epic fail on a global scale

Apple CEO Tim Cook and U2 singer Bono. Photo: Getty Images

Maybe it's a case of unlucky 13th? U2's now infamous 13th studio album Songs of Innocence was released only six days ago - via a guerilla-style auto upload into more than 500 million iTunes accounts to coincide with the launch of Apple's iPhone 6.

Many have decried the faux outraged reactions at the method of delivery, like Sharon Osbourne's: "Shame on you ..." and "This is an invasion of my private ... entertainment space".

Talk about first world problems. Just go ahead and delete it.

Unlucky 13? Songs of Innocence, an 11-song album by U2. Photo: AP

But nearly a week later, the dust has not settled, in fact it's getting more and more stirred up. Musically it wasn't a bad album but as a marketing move the verdict is in: an epic fail, on a global scale, even though 33 million people have reportedly listened to it. The Irish band's little free album could become costly to their future if the mud currently being flung sticks.

Advertisement

Criticism has gone way beyond Osbourne's rant and Tyler the Creator's more amusing comment, "It's like waking up with a pimple or a herpes [d--k]".

Our own Urthboy summed up the way criticism was headed on Wednesday afternoon: "Nothing thatU2do is within a zillion miles of relevance for up and coming acts I reckon."

Wired magazine called the album "horrid" and said the "devious ... giveaway should be remembered as a monumental blunder by the tech industry".

See the original post:

U2 album: epic fail on a global scale

Related Posts

Comments are closed.