CORRECTING and REPLACING PHOTO Tampax® and Always® Introduce the All-New Radiant Collection Designed Exclusively for …

CINCINNATI–(BUSINESS WIRE)–Please replace the photo for release dated May 7, 2012 with the accompanying corrected photo.

Together, we’re thrilled to celebrate standout girls by giving those who have style and substance the chance to shine.

The release reads:

TAMPAXAND ALWAYSINTRODUCE THE ALL-NEW RADIANT COLLECTION DESIGNED EXCLUSIVELY FOR STANDOUT GIRLS

– Introducing the Latest Spring Collection Set To Shine In Stores Now –

Theres a new, stylish collection out in stores this season, designed to help girls stand out and keep their periods invisible. For the first time ever, Procter & Gambles (P&G) leading feminine protection brands Tampax and Always have come together to premiere the all-new Radiant Collection, a complete offering of premium tampons, pads, liners and wipes that meets all of a womans feminine care needs. The new Collection stands out on shelves and features designer packaging and wrappers that compliment any girls unique style, making these products must-have accessories any time of the month.

The Radiant Collection was designed with girls unique style and feminine care needs in mind, said Gaby Tartaret, Tampax Marketing, Combining a stylish new look with a full line-up of premium products women have grown to trust from Tampax and Always, the Radiant Collection stands out among competitive, feminine care brands.

This is P&G Fem Cares first cross-category product initiative and its biggest ever. The Radiant Collection includes Tampax tampons, Always Infinity pads, Always Incredibly Thin LinersTM and Always Radiant Wipes-to-GoTM that are packaged with a stylish new look. Its launch marks the first time that P&G Fem Care is using real girls in their advertising, showcasing the uniquely awesome women who inspired the Radiant Collection. The campaign will feature stylish and talented girls like a street artist, yarn bomber and a self-proclaimed balloonatic.

This seasons style trends are attention grabbing, but no girl wants to get noticed for her period. Thats why the Radiant Collection offers everything a woman needs to help make her period invisible, allowing her to choose what makes her stand out. To help find the ultimate collection of standout girls, Radiant is partnering with PopSugar the leading pulse on everything entertainment, style and living-related. PopSugar is featuring Radiant in its contest encouraging girls to share what makes them stand out their style, talents, smarts and interests.

Like Tampax, we celebrate the unique qualities of women by providing premium experiences through a collection of tailored assets and offerings, saidJodi Lipe, Executive Vice President of Marketing, Sugar Inc.Together, we’re thrilled to celebrate standout girls by giving those who have style and substance the chance to shine.

Originally posted here:

(1) CORRECTING and REPLACING PHOTO Tampax® and Always® Introduce the All-New Radiant Collection Designed Exclusively for …
URL: http://www.businesswire.com/news/home/20120507005187/en/CORRECTING-REPLACING-PHOTO-Tampax%C2%AE-Always%C2%AE-Introduce-All-New



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